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Read the full story »G9 Media has been developing, managing and advising people on their business blog strategies for over three years. Recently we’ve been asked to present formal training courses on WordPress and blogging strategies so we thought we’d share these slides with you. Blogging has great benefits for businesses of all sizes, if you haven’t looked into the benefits for your business then you really should. If however you already have one then look at my slides below which should help you blog with ease and assist you in growing your readership.
The course followed the following format:
Introduction
· Ice breaker
· Discuss Blogging
· (brainstorm) – Blogging Goals
Using WordPress
· Overview of features
· Creating Content: Posts vs. Pages
· Exercise – How to Write a Page
· How to Write a Post
· Exercise – Write a Post
· Add Media
· Exercise – Add Media
· Managing Posts
· Managing the Media Library
· Managing Links
· Categories Explained
· Managing Tags
· Updating Your Profile (includes changing your password)
· Managing Comments
· Fighting SPAM with Akismet
· Managing Users
Blog Procedures
· User Roles Explained
· The Dashboard
Blog Strategy
· Blog Vision
· Goals
Growth
· Introduction
· Visitors/Customers
· Effective content
· Image optimisation (demo)
· Demo – Research
· Engage
· Promoting
· LINKS, LINKS and more LINKS
· Analytics
· Heat maps
Blog Configuration and Customisation
· Overview of different settings
· Using Plugins
· Editing The Theme
· Working with Widgets
Blog Administration
· Best Practices for Upgrading
· Managing Users
